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Pelly Group continues to grow with new owners

Pelly Group has, since Fouriertransform invested in the company 2014, increased its turnover with over 70 percent. This has been achieved through significant investments in organization, innovation, production and through the latest acquisition of LG Collection.


”Pelly has had a very nice development the last years, due to the support of a growth-oriented owner. With Segulah as a new main owner we now get the opportunity to develop this independent growth journey, which is very inspiring”, says Stefan Jarbratt, MD at Pelly.


Segulah, a Nordic private equity company that invests in small and middle-sized companies, has developed companies for two decades. Pelly is acquired by the Segulah V fund, which amounted to 2.8 billion SEK when it closed in 2016.


”Pelly is a well-managed and well-invested company with a strong position in the market. Together with management, we have managed to expand the company with good profitability. We are very pleased that Segulah V, with its experience and growth orientation, now takes over as owner and develops Pelly further”, “says Carl Backman, Investment Manager at Fouriertransform.