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Sara Berglund new CEO of Pelly Group


Sara Berglund will take over as new CEO of Pelly Group AB, starting February 10, 2020.


Sara Berglund is 40 years old and most recently comes from Kinnarps Sales AB, where she worked as a business manager for the Swedish market. She has prior experience in both sales, product innovation and business development. Sara holds a Master of Science degree in Innovation & Design from the Royal Institute of Technology, as well as a degree in Light Design from Konstfack. In 2014, she received the prestigious award the Future Manager of the Year, for her work to lead younger employees towards good results, by the Swedish Business Magazine Chef.


- We are very proud and happy to welcome Sara Berglund to the Pelly Group. Her experience in the furniture industry, combined with her knowledge of product development and sales credentials, will add strength and energy needed to take Pelly Group to further expansion. This both in the Swedish and international markets, says Stefan Jarbratt, Chairman of the Board of Pelly Group.


- I really look forward to leading the Pelly Group! The company's attractive and competitive offering of complete storage solutions to all the rooms of the home makes the company interesting from many aspects. Among other things, the geographical proximity to production in Sweden and Lithuania makes us faster than our competitors, because we can closely control the entire production chain, says Sara Berglund.


For further information, please contact CEO Sara Berglund 070-749 90 90,, or Chairman of the Board Stefan Jarbratt 070-658 28 09,


About Pelly Group

Pelly Group, headquartered in Jönköping, offers and develops innovative storage solutions for the kitchen and wardrobe market. The Group's companies together constitute one of the leading suppliers of storage solutions in the Nordic region and export to over 50 countries globally. The Pelly Group includes Pelly Components AB, UAB Pelly Baltic, Mirro AB and LG Collection AB.
Production takes place in our own factories in Sweden and Lithuania.